Marketing for Small and Medium Enterprises


Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to bring more profit, but they are taking a heavy cut from the profit instead. It is quite simple, really. You just need to know how. And the audiobook focused on marketing will help entrepreneurs to do just that.

Table of contents:

  • Put your name in the name of the company
  • Determine your target group
  • Establish a clear marketing strategy
  • Create a media mix
  • Always promote one product
  • Build up your brand
  • Don’t neglect regular customers
  • Assess the results of your marketing activities
  • The most common mistakes in marketing



Vladimír John